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Veet depilatory has rolled out its new Don’t Risk Dudeness marketing campaign

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By: TOM BRANNA

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Veet depilatory has rolled out its new Don’t Risk Dudeness marketing campaign, a tongue-in-cheek effort that features exaggerated and amusing content that addresses the ‘hairiness’ a woman can feel when she has stubble. The campaign will be featured across television, online and social media platforms including Facebook, its website and Pinterest. “Veet is very excited to be launching the Don’t Risk Dudeness campaign,” said Aurore Trepo, marketing director of personal care for Reckitt Benckiser...

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